Bizinga! Lab #3!

Developed in 1989 under the leadership of Lynne Greenfeld at the company’s Texas headquarters, this product later became the subject of a disputed origin story by Richard Montañez, who claimed to have created it to address the lack of Latino-targeted brands. Despite the company refuting his account, Montañez’s version inspired a film starring Jesse Garcia and Eva Longoria, as well as his book. Sharing the same name across all three—the sub-brand, the movie, and the book—what is this name?